ABOUT
Carlo Cadenas, Founder
A different kind
of eye.
Beryx was founded by Carlo Cadenas, a professional who spent over a decade in the advertising industry helping brands craft messages that stood out.
He later opened his own 3D design studio, built on the belief that great work only matters if it stands apart from everyone else doing similar work. Over the years, that belief earned him trust from some of the most recognizable names in media and brand: Spotify, National Geographic, TIME, The Washington Post, Nike Running, Los Angeles Times, Wired, and many more, one deadline at a time. That same eye for what makes something stand out, and what makes something unforgettable, is what Beryx now brings to reading your competitors.
Carlo's education mixes a Bachelor's degree in Advertising, a Bachelor's degree in Graphic Design, a Master's degree in UX/UI Design, and a Google UX Design Professional Certificate, among others. That background strengthens Beryx's read on your competitors into much more than an outside read, it's an understanding of how consumer apps are actually built: how onboarding is designed to convert, where friction quietly loses users, and what a product decision looks like from the inside. That's a different kind of eye than a typical market researcher brings to your competitive landscape.
View the full client list and studio work → carlocadenas.com
AWARDS
Through years of experience, Carlo has won several awards recognizing his work. Some of them are:
- —Emmy Award nomination (as part of a project team)
- —Cannes Lions (Shortlist)
- —Type Directors Club Award
- —SND45 Award of Excellence, Illustration
- —American Illustration 42, Selected Winner
- —American Illustration 41, Chosen Winner
- —CommArts Typography (Shortlist)
- —A' Design Award (Silver)
- —Graphis Award (Gold and Silver)
- —El Ojo de Iberoamérica (Shortlist x4)
- —HOW International Design Award
- —Latin American Design Award (Gold)
- —Indigo Design Award (Gold)
- —IDA Award (Bronze)
- —DNA Paris Design Award
- —WINA Award
- —Smile Festival Award (Gold x4)
- —Digital IAB Award (Bronze)
- —The Festival of Media Award (Gold)
- —OBBIE Award (Finalist)